Kinetic Cycles* is a new bicycle shop with a long history.  Formed by a group of cycling enthusiast – including the founder/owner of one of the regions most successful shops – Kinetic Cycles is teaming with Specialized bicycles to open the first Specialized concept store north of San Francisco.  The concept store will serve cycling enthusiasts throughout Northern California.  These concepts stores offer an innovative retail experiences that better serve the cycling community and offer a non intimidating environment to welcome new riders to the sport.  Opening February 2008.